At the heart of our company is a tight-knit team that blends decades of music-industry wisdom with fresh creative energy. Get to know the people who keep the vision moving forward—each one leads a core pillar of our business.
José Armada Jr.
Founder & Executive Chair
With more than 40 years steering labels like Joey Boy Records and On Top Records, José is our industry north star. He’s negotiated landmark distribution deals, nurtured talent across freestyle, hip-hop, gospel, salsa, and bachata, and built publishing powerhouses Joey Boy Publishing and Still On Top Publishing. José’s passion for cultural diversity in music and his instinct for strategic partnerships (Virgin Music Group, Platano Records, AVA Records) continue to open global doors for the artists we serve.
Ana Rodas
Executive Director, Record Label & Music Publishing Operations
Ana lives where artist development meets data-driven strategy. Her résumé—Plátano Records, On Top Records, AVA Records, Big World Distributors, Still On Top Publishing, Joey Boy Publishing, and Real Smooth Publishing—speaks to deep expertise in digital distribution, marketing campaigns, and cross-platform collaborations. Ana champions diversity and audience connection, ensuring every release resonates worldwide while amplifying the under-represented voices that keep Latin music evolving.
Chavela Frazier
Royalty Manager
Transparency, accuracy, and on-time payments—Chavela makes it look effortless. From dissecting licensing agreements to mastering complex royalty software, she safeguards income streams for artists, producers, and rights holders alike. Her collaborative work with our legal and finance teams turns complicated royalty structures into clear, equitable results our creatives can trust.
Annette Armada
Chief Executive Officer & Head of Content / Operations
Annette pairs visionary leadership with hands-on execution. She crafts the company’s long-term strategy while overseeing content development, project lifecycles, and operational excellence. Known for building inclusive teams and driving innovation, Annette keeps every department aligned—so creativity thrives and goals turn into measurable growth.
Together, José’s legacy, Ana’s strategic drive, Chavela’s financial stewardship, and Annette’s operational vision create a 360º engine for artist success. Welcome to a company where culture meets commerce—and music always comes first.